Coaching

Wendi Russo is a Communications Expert with 4000 hours of Live Television experience as a Television Home Shopping Host with Shop NBC, and Host of a weekly podcast "The Love and Life Coach". Wendi will give you the tools you need to connect with your audience, causing them to trust and support you. Connecting your head and your heart is Wendi's main goal. The key to success in communication on TV or in person is authenticity.

Television Sales Trainer & Image Consultant

Selling your product as an expert in a Television Infomercial or a Home Shopping setting is very different than an in-person sale.

  1. Your delivery of information needs to be concise with the most persuasive information about your line and easily understandable since you do not have much time to make an impact and build credibility.
  2. You cannot guage your customers reaction
  3. You must listen and interact with host naturally and connect with the viewer
  4. Your body language and image must represent the product
  5. You must understand how to present and demonstrate your product for effective television 4-8 minute sells

"Coaches who can outline plays on a black board are a dime a dozen. The ones who win get inside their player and motivate." - Vince Lombardi

Wendi has trained a multitude of Shop NBC guests to present their product live on Television and has received positive comments from the company, as well as the on-air personality for her ability to make them relax, be themselves and to enable them to speak comfortably about their product on Television.

Using her 15 years of experience and training as a Professional Union Actress with the prestigious Meisner (Moment-to-Moment) school of acting, William Esper Studios & The Strasberg Institute in NYC; and training in Improvisation with renowned Groundlings Improv and Acme Comedy Improv in Los Angeles, Wendi will teach you spontaneity and how to easily deliver your message in the high pressure environment of live Television sales.

Announced 1st runner up, Mrs. United States National Pageant 2010

Pageant Interview, Platform and Image Coaching

Wendi Russo, Mrs. MN United States 2010, was chosen as first runner up at the National Mrs. United States 2010 pageant and is a former Mrs. Minnesota America 2008. Wendi began competing in pageants 4 years ago and lost her first pageant. After hearing that all of the competitors had seen a pageant coach, Wendi trained with the most skilled interview and pageant coaches in the country and won Mrs. MN America 2008, the following year. She has been able to utilize her performance experience and 6 years as a National Television host into the world of Pageantry.

Wendi excels in interview and public speaking; she has been a spokesperson for Mentoring for Kinship of Greater Minneapolis and has hosted many live fashion shows, fundraisers and events. Having made over 100 appearances with her first title through local events and charities Wendi booked on her own, Wendi can help you market yourself and your title/platform before, and after you win, preparing you for a National pageant.

"It's easy to have faith in yourself and have discipline when you're a winner, when you're number one. What you got to have is faith and discipline when you're not a winner. "- Vince Lombardi

Wendi can aid you in:
Final question
Body Language
Interview from a judges perspective
Physical Fitness preparation and mindset
Wardrobe Selection
Image consulting with the finest hair and makeup experts
Gaining the judges confidence in choosing you as the winner
Creating a consistent performance throughout the pageant
Creating a pageant platform based on your values
Marketing your platform before and after you win the pageant
Preparation for Nationals: Mental and physical
Deciphering what pageant system is best for you
Being the best “you” possible and not focusing on others
The Mental mindset required to become "Queen"
Understanding the politics of pageantry
Website development
Headshot styling and Photographer choice

If you have not yet won your pageant, Wendi can help you to become the best competitor possible. As a former Miss Minnesota USA, American Co-Ed Pageant judge and fitness, bikini and talent judge, Wendi has been on the opposite side of the stage and can help you perform your best.

Wendi can help your personality shine onstage and in the personal interview portion of your pageant. She can aid in developing your public speaking skills and to connect your head and your heart in answering on stage and interview questions. It is the woman with the most natural heartfelt answers that captures the audience and wins the judges hearts. Especially in a scoring system, this is one thing that can lift you to the top and give you the skills and confidence to last a lifetime. Wendi’s goal is to help prepare you to be your best in any pageant system. Your success is directly determined by your willingness to commit yourself to doing your best. Regardless of the outcome, You will gain confidence and learn a lot about yourself in the process--and have fun!

Most Recent Winner: Miss South Dakota USA 2010 Chandra Burnham

Other clients include Anna Roland, 2nd runner up at Miss MN USA 2010; Hailey Huver, Top 15 Miss Teen USA; and Kara Wattunen (Best Interview, American Spirit Pageant 2010).

Please email Wendi for her rates.

Former TV Sales Presentation Clients

Shop NBC On Air Jewelry Lifestyle Expert, Heather Hall.

I worked with Heather to showcase her previous experience in jewelry sales and product research to help give the most informative and natural presentation using feature and benefit statements combined with story. Her success started from her first day on air. Heather has since been promoted to a full time host.


Shop NBC On Air Fashion Lifestyle Expert, Jennifer Kline
Jennifer has parlayed her on camera experience and love of fashion as our newest on air Fashion Expert. I worked with Jennifer to streamline her knowledge and stories into an energetic presentation while conveying warmth and expertise.




Melissa Hall
Melissa Hall and Slendertone, now seen on HSN and introducing her new fitness product line.